Lead generation…lead generation…lead generation. In terms of what’s on marketer’s minds, it’s numero uno. And if it’s not, it should be. In terms of a strategic lead generation program, there are basic components that have to work together seamlessly. If one of these components is broken, it can cause the whole campaign to fail. Let’s look at three main reasons why lead-gen programs fail:
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(Houston, TX) – Elastic Solutions, a provider of cloud-based marketing solutions and services that drive demand, increase engagement and accelerate revenues, has announced the launch of Elastic Meetings 2.5, the latest version of its next generation webcasting solution
“We’re very excited about the latest version of our webcasting solution, Elastic Meetings” said Jason Stegent, Founder and President of Elastic Solutions. “More than ever, B2B marketers are leveraging webcasts as a tool to drive awareness and demand, increase pipeline value and ultimately close more business. Some studies have shown that as many as 85% of all B2B marketers are leveraging webcasts in some form or fashion. We believe our latest version will give them more tools at their disposal to drive more traffic and keep their target audience engaged over a longer period of time, ultimately driving more qualified ‘sales ready’ leads for their business.”
Added features in the Elastic Meetings 2.5 release include:
- Multiple new registration page templates that offer even more customization capabilities and tools to share with your network
- Multiple new webcast interfaces that offer attendees more tools to personalize their webcast experience, which will ultimately increase audience engagement
- A number of new widgets that give webcast attendees more options to interact with not only presenters, but their webcast peers as well
- A new look and feel in the presenter panel that is easy to use and offers additional reporting capabilities that provide more visibility into audience engagement
- Enhanced video roll-in capabilities
About Elastic Solutions:
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
If webcasts are a whole new frontier for you, there’s a chance you’re feeling overwhelmed with the details. If you’ve executed them before – most B2B marketers are today – and you didn’t feel you received the ROI you were looking for, there’s a chance you didn’t give yourself the best opportunity for success by having the right process in place. Stick to this 11 step guide and you’ll experience less stress, more audience engagement and a better list of qualified leads for your sales force to attack. Ready….Go!!!
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I’ll be honest, there are a lot of bad webcasts/webinars out there. I mean, A LOT. And the thing is, it’s completely avoidable. For you marketers out there trying to create best practices for your webcasting strategy in 2015, don’t do the following:
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“Our current efforts aren’t creating enough qualified ‘sales ready’ leads.” This is the number one challenge facing marketing and demand generation experts right now. It was probably the number one challenge they were faced with 10-15 years ago as well. The only difference is, with so many tools at your disposal, it should be less of a challenge today but for some reason it isn’t. It can be difficult to sort through the clutter, but here is what I believe should be the plan to drive more qualified leads and accelerate revenues for your business in the new year.
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Based off of a recent study that we just completed surveying over 500 demand generation and marketing practitioners, results showed that 64% of the respondents said they were looking to increase their webcast spend in 2015. Well my thought process is, if you’re going to allocate more spend to your webcast strategy, make sure you promote them and execute them the right way. Here are four guidelines to abide by to help drive more traffic to your webcasts in the New Year
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Register below for Cognizant’s webcast on October 24th, The Rise of Digital Darwinism, featuring Brian Solis of Altimeter Group and Ted Shelton of Cognizant
http://www.elasticroi.com/webcasting-player/user/registration/index.php?videocast=MTA5
About Elastic Solutions:
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
Below are Cognizant’s October Webcasts on October 6th, 14th, and 21st, respectively, focusing on Oracle cloud solutions. Click the links below to register
- Transforming HR into a Strategic Asset enabled by Oracle HCM Cloud
- Introducing Oracle Financials Cloud for Higher Ed.
- Understanding Your Oracle Financials Cloud Options
About Elastic Solutions:
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
We just recently completed a survey on the state of Demand Generation in 2014 (be on the lookout for the executive brief summarizing the results in the next 30 days or so). The goal of the survey was to get feedback from B2B demand-gen practitioners – people whose main purpose is to drive qualified leads for their sales force to pursue – to determine what they’re doing now and what challenges they face when trying to accelerate revenue for their business. The overwhelming majority of these folks said their biggest challenge right now is that they’re not driving enough qualified, ‘sales ready’ leads. They have plenty of ‘marketing’ leads, but they have to kiss a lot of frogs before they find their prince. Considering lead generation is the biggest component of what they do every day, if they don’t find a way to rectify this they’ll be on the unemployment line soon.
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Please click here to register for Barloworld’s Webcast: When the Supply Chain Hits the Fan!
About Elastic Solutions:
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
(Houston, TX) – Elastic Solutions, a provider of next generation Virtual Communications and Strategic Demand Generation Solutions, is the virtual events provider for Transportunities 2014, a transportation and logistics innovation virtual event.
“Transportunites 2014 is going to connect transportation and logistics professionals with solution providers like never before” said Jason Stegent, President of Elastic Solutions. “Attendees will be able to visit vendor booths in the expo hall to get any of the content they need, attend breakout sessions in the virtual auditorium, and network with their peers and exhibitors all from the comfort of their office, home, or any mobile device, anywhere in the world.”
Supply Chain Digest is the host of this virtual conference. With a subscribership of 45,000 strong across the world, Supply Chain Digest is one of the leading resources for supply chain and logistics news, resources, and thought leadership.
To learn more about this event, please visit: www.transportunities.com or email sales@scdigest.com
About Elastic Solutions:
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
In today’s market place, webcasts are turning in to one of, if not the most effective demand generation tools in a company’s tool box. They allow you to extend your reach in a more cost effective, measurable way and position your company as subject matter experts, while at the same time driving awareness and demand for your solutions and services. An effective webcast on the frontend of your sales process can be the difference between won and lost business. Here are four steps that will give you the best chance of success.
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Please click here to register for Cognizant’s Webcast: Transforming HR into a Strategic Asset enabled by Oracle HCM Cloud
About Elastic Solutions:
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
If you’ve been in the sales game long enough, you’ve undoubtedly been put through the sales training ringer. Week long immersion courses, training workshops, quarterly ride-alongs or visits from the corporate sales managers for 1-2 day sessions. The list goes on and on. Most of these tactics are still being used today and sales leaders wonder why, more often than not, these training techniques aren’t creating better reps and driving accelerated revenues for their business.
The main reason is reinforcement! Once this type of training is over, it’s over. Most of the time there’s no takeaways from these training techniques that allow the sales professional to take what they learned and make it an integrated piece of their sales strategy moving forward. Sure, they might apply what they learned for a few months, but without having 24/7 access to the right training material, eventually what they learned will fall by the wayside and you’ll end up with training investment wasted.
(Houston, TX) – Elastic Solutions, a provider of next-generation Virtual Communications and Strategic Marketing Solutions, has announced new pricing structures and value-adds for the second half of 2014 for Elastic Events and Elastic Meetings, their virtual event and webcasting solutions.
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The new arrangements, which will take place immediately, are as follows:
- Three webcasts for $6,500 and five webcasts for $10,000, regardless of how large the event is. Elastic Solutions will not charge for extra bandwidth
- Event attendance support leveraging Elastic Marketing, the strategic demand generation arm of Elastic Solutions, to drive more of your target audience to your virtual event
“As a new player in the webcasting space, we’re hearing more and more organizations complain about the fact that they’re getting nickel and dimed for every webcast they execute,” said Jason Stegent, Founder and President of Elastic Solutions. “From paying for extra bandwidth to paying for THEIR content to be archived for longer than 4-6 months, they’re sick of the hidden fees. We’re providing a low-risk way for companies to execute webcasts and test drive what we believe to be a world-class platform, with no-hidden fees on the backend. We believe the end result will be happy customers and, ultimately, more long-term relationships.”
In addition, Elastic Solutions will enable organizations to leverage their Elastic Marketing arm to help drive ideal traffic to their virtual events using the Elastic Events platform. Whether it be a virtual conference, summit, user group meeting, product launch, career fair, etc., this service will be offered at no cost for organizations that run a virtual event with Elastic Solutions in the second half of 2014. For more information, please call (832) 831-5844 or email sales@elasticroi.com
About Elastic Solutions
Elastic Solutions provides flexible, scalable, ELASTIC solutions that deliver impactful results. From virtual event and webcasting technology for your marketing, training and corporate communications needs, to strategic marketing solutions that get businesses in front of the right people with the right message at the right time, Elastic Solutions improves the ways businesses communicate with their target audience. The company is headquartered in Houston, TX. To learn more, please visit www.elasticroi.com or send an email to sales@elasticroi.com
(Houston, TX) – Elastic Solutions, a provider of next-generation Virtual Communications and Strategic Marketing Solutions, has announced the launch of Elastic Events 3.0, the latest version of its leading, cloud-based virtual events platform.
“We’re extremely excited about the latest version of our virtual events solution and the horsepower it will provide not only for our users, but for individuals attending our virtual environments as well” said Jason Stegent, Founder and President of ElasticSolutions. “With each new release, we’re enhancing the ways our clients can get engaged with their target audience.” Among others, key enhancements include:
Let me be clear: most of the time virtual event technology gets a big ‘thumbs’ up from the folks that leverage them the right way. However, some people are turned off by the notion of using the technology, and more often than not the reasons for it are completely avoidable. If you’re thinking of leveraging virtual technology for any type of event (tradeshow, user group conference, product showcase, partner expo, training, etc.), and you’re seeking advice from some of your peers with firsthand virtual experience, don’t be surprised if you hear the following:
Whatever type of online event you’re putting on – virtual, hybrid, webcasts, videocasts, etc. – you have to have a process. Our five step guide to creating world-class online events will drive more traffic, attendee engagement, and measurable event ROI for you and your partners Continue reading
(Houston, TX) – Elastic Solutions, a provider of next-generation Virtual Communications and Marketing Solutions, has released a benchmarking survey on B2B Demand Generation initiatives for 2014. The survey results will act as the foundation for a subsequent executive brief set to be released in 60-90 days Continue reading
(Houston, TX) – Elastic Solutions, a provider of next-generation Virtual Communications and Marketing Solutions, is sticking to the company tag line and truly extending the reach of your virtual events and webcasts, today announcing longer on-demand periods of nine months for Elastic Events, their virtual events platform, and six months for Elastic Meetings Platinum, Continue reading