In today’s B2B marketplace, there seems to be thousands of ways to touch your target audience and drive demand. Marketing automation, SEO/SEM, social media, webcasting and virtual event technology, mobile apps, mobile marketing…the list goes on and on. With so many tools at your disposal, you need to be strategic in your demand-gen approach and leverage multiple technologies, and services, to get engaged with your target market. Continue reading
The use of virtual event technology is one of our key demand gen tactics for 2014. The reasons are plentiful – they save you time and money (no travel required), they’re more measurable, and they are the ultimate content marketing tool. A place to host literature, videos, webinars, one-on-one and group chats, social networking, etc. Aside from using it as strictly an event tool, companies are beginning to leverage the full capabilities of virtual technology for many other purposes – employee, customer and partner training, sales meetings, HR and benefits resource centers. The possibilities are endless. Continue reading
As one of our key demand generation tactics of 2014, the term ‘Content Marketing’, and everything it entails, is hotter than ever. Companies are now making a concerted effort to hire specifically for the role of VP/Director/Mgr. of Content Marketing, something that definitely wasn’t happening 5-10 years ago. ‘Content is King’ and companies that aren’t jumping on the bandwagon will be left behind. With that being said, here are the three C’s: Continue reading
With 2014 around the corner, and marketing execs across the globe already head-down in strategic planning for the New Year, we’re offering what we believe will be the four key demand gen tactics for 2014. Over the next four weeks we’re going to dive deep into each tactic and explain why we believe it should be a key part of your demand strategy moving forward. But for now, here they are: Continue reading
Virtual events aren’t a thing of the future, they’re a thing of ‘the now.’ More and more companies are leveraging virtual event technology every day for tradeshows, user group conferences, partner expos, product launches, career fairs, corporate training and more. Here’s why: Continue reading
If you’ve come this far you most likely have a good idea of what we do here @ Elastic Solutions – Virtual Events, Webcasting, Marketing Solutions. We give our customers the power to extend their reach and get in front of their target audience through a series of flexible, ELASTIC solutions. While I can talk about that all day long, that’s not the purpose of this particular post… Continue reading