I talk to marketers, sales executives and demand generation practitioners every day. Most of the time, they’re leveraging webinars in some form or fashion, whether it be to create awareness, enhance thought leadership, drive demand or generate qualified ‘sales ready’ leads for their salesforce to pursue. Some have glowing things to say about their webinar process, while others haven’t received the webcasting ROI they’re looking for and simply think that webinars don’t work for them.
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