Marketers (and anybody else involved with producing webinars) have a number of challenges and questions they’re faced with when executing webinars:
- Is the platform I’m using actually going to work the way it should, or is it going to be a technical pain in my @#$?
- Who will my presenters be? Will they be any good? Do I have enough bandwidth to execute my webinars the right way?
- How are we going to promote it and will our promotional efforts drive the traffic and leads we’re hoping for?